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Wendy’s Is Celebrating National Roast Day By Roasting Companies And People Who Asked For It, And Here’re 40 Of Their Most Savage Posts

Wendy’s Is Celebrating National Roast Day By Roasting Companies And People Who Asked For It, And Here’re 40 Of Their Most Savage Posts

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“What I would say is Wendy’s has always been about this,” Carl Loredo, VP of brand and advertising, said “Going back to 1969, we’ve always been different. Candidly, that’s why we’ve always had square burgers made with fresh, never frozen beef. It’s why we have a Frosty, not a milkshake.”

Loredo highlighted that even early Wendy’s television commercials took a unique approach with their “Where’s the beef?” catchphrase: “There was always this tone, right? It was about confidence, it was about fun, and in a lot of ways being positive.”

The central theme at the heart of the burger chain’s branding strategy is that people at Wendy’s are serious about the food, but not themselves. Loredo said the roots of that approach are traced back to the portrayal of Wendy herself, a lighthearted, pigtailed kid.



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Aayushi Thakur
Ayushi is an ardent techie who has great liking to cover every development that is happening in the technology domain. She regularly visits different platforms to churn out important technical knowledge about different gadgets and share their reviews and insights that help visitors in making purchase decisions. She is the perfect person to connect with when you want deep insights from the world of technology.
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